Attracting online shoppers to eCommerce jungle, Amazon.com launched new eCommerce portal junglee.com a service that allows customers to find and shop for products in India through online and offline retail channels.
What the site effectively can do is create a platform that can be a gateway to online shoppers to retailers — online and offline. Powered by features like reviews that are popular on Amazon.com, this would well emerge the first stop for online shoppers trying to make a choice on what to buy and where, say industry watchers.
Besides amazon.com, shopping channels on Junglee on day one include Homeshop18.com, UniverCell, Hidesign, Gitanjali, The Bombay Store, Fabindia, Bata India Ltd, Dabur Uveda, Microsoft India Store and Reebok. Customers cannot buy on Junglee — they can buy online by following the link to the seller’s website. They can also find a seller’s physical store or place an order by phone.
The company claims that at launch, junglee.com is a gateway to 1.2 crore products and 14,000 brands, across 25 categories, including mobile phones, cameras, toys and games, baby products, books, music, movies and TV, clothing, jewellery, and kitchen and home products. The site will operate in Beta mode over the ‘next several months’.
In a statement announcing the launch, Mr Amit Agarwal, Vice President, Amazon.com, said, “We are excited to give customers in India a single online starting point where they can shop a wide selection of products sold by local and global retailers, and make informed purchasing decisions.”
The site is inviting retailers in India to be part of an Amazon Seller Services programme, by listing their products on junglee.com for free. Retailers need to create an account, upload and refresh their product catalogue. Junglee will build a product detail page, create advertising and display targeted product ads as buying options when customers search or shop for that or a related product.